Online Promotion

The most effective way of advertising a movie is by using social media to promote the trailer and/or movie. Having thought about this Red Herring Productions decided to create a Twitter page to interact with our peers and promote our trailer @redherringfilms:

We created the hashtag #NorthChamber in order for our peers to keep up to date with our trailer and we can promote this hashtag for instance on the billing block on our poster or even at the end of the trailer. 

Soon we began to get noticed and our friends became interested in the page, especially loving the behind the scenes photos. They began to 'favourite' and 're-tweet' our tweets which further increases the promotion of the trailer as people who follow them will now also see our tweets.