Tuesday, 10 March 2015

Evaluation Task 1: In what ways does your media product use, develop or challenge forms and conventions of real media products?


Directors commentary from Rebecca Ainsworth on Vimeo.
I have recorded a Directors commentary to answer this evaluation task question. Here is the transcript:


After much debate we decided to call our trailer North Chamber, this was perhaps one of the most difficult decisions we had to make. In the end we entitled our product North Chamber due to this being the section of the school in which the main events and hauntings occur.
The first important decision we had to make as a group was which genre we wanted our piece to be, we made a unanimous decision to make a horror film not only because we believed that this would be fun to produce but also because we all love watching horror films too. Further ideas that provoked the horror genre was when we realised we would not be able to get the actors for say a romance or a chick flick. 

After we had decided on a horror genre before we could begin writing the story line we wanted to research into similar products and other horror trailers to look up common conventions. Not only this but we conducted a lot of primary research such as questionnaires and secondary research for instance looking at box office statistics on IMDb in order to find out who to market our trailer too and what the audience would like to see within a horror trailer in order to get them to watch the actual movie in the cinemas.

We decided to do so much research about the horror genre due to genres being so important in the film industry. John Fiske defines genres as ‘attempts to structure some order into the wide range of texts and meanings that circulate in our culture for the convenience of both producers and audience’. This implies that not only is genre important for the viewers to make an educated decision as to whether or not they will enjoy the movie but it is just as important for the producers and filmmakers to produce a movie with common conventions of the said genre it is in a sense a template for what they make and we can therefore make assumptions as to who the audience is and what they will or will not enjoy.

Through looking at horror genre conventions and also trailer conventions of similar products we found a number of important factors in which we incorporated into our own trailer. An example is the use of an isolated location. We found out that many horror movies are situated far away from the rest of the world and so we decided to choose a school building situated at the top of a hill in a small village.

Another example is that we decided during script writing that we would incorporate a monologue into the trailer; this is a common convention of a trailer and is not usually found in an actual movie. We decided to write a monologue to make sure our product didn't fall into becoming a short film.

Our main character Cassandra begins as a conventional Proppian character of being a female victim however she later challenges these conventions when she becomes the villain and haunts the others. She was played by a young girl named Kaitlyn and in fact all our characters were played by young children this proved to be a bigger challenge than we had expected for a number of reasons. Perhaps most noticeable by myself as the producer was the issue of arranging a time everyone could meet. I had to email parents back and forth and it became quite difficult for me, it would have been a lot easier if everyone was around our own age and therefore were on Facebook which would have enabled us to create a group chat however all our actors were too young for such events.

Despite having held auditions for our actors I found that many of them were not so good at fulfilling their intended roles. Perhaps this was because this was their first experience in front of a camera so probably felt more shy than usual.


However, overall I believe that the trailer was a success and this is proven by the very pleasing feedback we received from our audience who not only enjoyed the trailer but they understood certain conventional aspects such as the genre being a horror and period drama.

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